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The power of a good “about us” page?

What is the power of a good ABOUT US page?

You know how it goes. You’re at a party, and you meet someone who seems really interesting.
But then, after getting to know them for a few minutes, they tell you they work at a big company. Suddenly, the spark is gone.
That’s because people hate corporate blah blah blah – unless that company is really worth knowing (which most are not). This is why it is so important to have an effective “about us” page on your website: because it confirms your company’s credibility and reliability to potential customers.

A good “about us” page gives visitors a sense of trust and familiarity with the company and its employees.

A good “about us” page gives visitors a sense of trust and familiarity with the company and its employees. It is a great way to show your personality and values, which can help build trust in your brand.
For example, if you view an “About Us” page on Amazon with photos of people working in their offices or doing fun activities together – such as having lunch together – you are more likely to trust that these are real people who care about customer service than if you don’t see any photos at all.

The “About us” page is one of the first and most visited page of almost every website.

The “About Us” page is one of the first and most visited pages on a website. It helps build credibility and trust with potential customers and gives them an idea of what you do.
If your brand has been around for a while, this can be a good place to highlight how long you have been in business and what makes your company different from others. If it is new, this is the place where potential customers learn who they are working with, so they know whether they want to keep reading or not!

An effective “about us” section can help establish credibility and trust with potential customers.

In fact, more than 80% of consumers want to know more about their business before making a purchase decision. How can you make sure your visitors get all the information they need from your website? By optimising your About Us page, that’s how!

Be sure to show the faces behind your company.

A business is all about the people. When you are trying to win over customers and convince them that you are the right company for them, it is important that they know who you are as a person. People want to see your face and feel that they have some kind of connection with someone running this business.
You can do this by putting good-quality photos of yourself on your website, appearing in person at events and making sure there is a lot of information about yourself online (without giving away too much personal info).

So a professional portrait of you and your team is an essential part of the “about us” page.

Also make sure you put a professional portrait of yourself and your team on your “about us” page. This is a great opportunity to showcase what makes you unique, so don’t skip it! It is important that this image authentically represents both the brand and its values.

Our team is ready to help you create an effective “About Us” page. We are confident that our experience in creating professional portraits for business websites will give your business a new look that will attract more customers.



The About US page of BAO-Architects.
An architecture design studio with a sleek and distinctive style.

The About US page of VALOR.
A project developer with an eye for sustainable construction.



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